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The Tchoupitoulas omelet with shrimp, crawfish and crabmeat at Up & Adam Eatz, a restaurant in Mid-City. (Staff photo by Ian McNulty, Nola.com | The Times-Picayune)

The sign outside Up & Adam Eatz started turning heads right after it went up. The delicious pun with a logo of an over-easy egg rising like the morning sun just screams brunch, and in New Orleans people always seem to be looking for more brunch spots.

But just a few days after opening in late August, that sign was blown down by Hurricane Ida.

A streetcar and a bicyclist pass by on Canal Street outside the new Mid-City restaurant Up & Adam Eatz. (Staff photo by Ian McNulty, NOLA.…

As restaurants reopened around the area after the strife of the powerful storm, some of the newest are essentially getting a redo at their debut. Up & Adam Eatz is one of them.

Within two weeks of Ida, this new Mid-City restaurant was indeed back up and … well, you know.

Christopher Ford (left) and Adam Ford created the coffee brand Up & Adam and are developing a new restaurant called Up & Adam Eatz. (S…

The restaurant and coffee shop embodies the brand that Christopher and Adam Ford created together. The local couple are avowed coffee fanatics, and during the pandemic they made good on their dream of building their own coffee brand together. They’ve been selling packages of their Up & Adam coffee blend online and at local markets for the past year.

Then came the restaurant. Up & Adam Eatz took shape on the ground floor of an old Mid-City house that was for many years home to Canal Street Bistro. That restaurant closed during the pandemic.

The catchy name is a play on Adam Ford’s early-riser gusto and energy.

The new Mid-City restaurant Up & Adam Eatz is in an old home on Canal Street. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune |…

“We want people to come here and get that up-and-at-‘em feeling, that they're ready to go take on the day,” he said.

Adam Ford is a New Orleans native who grew up with an appreciation for the city's coffee culture. He was working in restaurants before the pandemic hit and found himself out of a job. Christopher Ford, his husband, was working from home. That’s when they turned their coffee brand dream into reality.

“The pandemic was a time to reevaluate,” Christopher Ford said. “If we're going to live this dream, it's time to put pen to paper and put it into action.”

With only light damage to the restaurant from Ida, they were able to restock, bring back staff and reopen.

The chef now is Maurice Daniels, who’s been cooking around New Orleans for decades, including tenures at downtown brunch hot spot Willa Jean and the upscale steakhouse Doris Metropolitan.

Berry beignets with whipped cream at Up & Adam Eatz, a restaurant in Mid-City. (Staff photo by Ian McNulty, Nola.com | The Times-Picayune)

He oversees a menu that combines brunch classics, local staples and house creations. A plate of beignets is finished with a mix of berries and whipped cream for a decadent start.

The Tchoupitoulas omelet arrives with fat shrimp, crawfish tails and a tangle of peppers and green onions enveloped by a crabmeat cheese sauce. The omelet is thick and substantial and reveals a seam of melted cheese when you cut in.

The Tchoupitoulas omelet with shrimp, crawfish and crabmeat at Up & Adam Eatz, a restaurant in Mid-City. (Staff photo by Ian McNulty, Nola…

Down-home plates like catfish and grits share the menu with avocado toast and breakfast sandwiches and fried chicken on a biscuit. For something more in line with lunch, the kitchen serves burgers, fish and chips and pasta Alfredo loaded with vegetables and seafood.

The small restaurant has flexibility across different rooms, including a private room in back. The side entrance leads directly to a walk-up coffee bar, for people who want a coffee to go.

Christopher Ford (left) and Adam Ford created the coffee brand Up & Adam and are developing a new restaurant called Up & Adam Eatz. (S…

The restaurant has a full bar for bloody marys and specialty cocktails, including some made with coffee.

Up & Adam Eatz feels like a place for everyone, with a sense of itself and a sense of welcome. That even includes furry friends.

The restaurant has a “K-9 dine” menu for dogs, which is served outside, with peanut butter banana splits and a beef patty over brown rice.

Up & Adam Eatz

3903 Canal St., (504) 708-7237

Tue.-Fri. 7 a.m.-3 p.m., Sat., Sun. 8 a.m.-3 p.m.

Brunch reservations accepted Sat., Sun.

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Email Ian McNulty at imcnulty@theadvocate.com.